Framing Dakwah: Frame Alignment Process and Kammi's Struggle for a Sacred Society

Abstract

This paper aims to provide an empirical understanding of frame alignment processes in a contemporary Indonesian Islamic social movement organization (SMO). Field research on KAMMI a Muslim students' organization provides the primary empirical foundation for four frame alignment processes: (1) value amplification; (2) transformation of domain-specific interpretative frame; (3) frame extension, and; (4) frame bridging. Discussion toward framing context in this particular case will provide empirical evidences about how certain SMO formulated its strategies to mobilize its potential participants. Additionally this paper reveals the activists' point of view upon what currently known as Islamization tendency of Indonesia's society. In this case, KAMMI movement can be classified as a mixture of religious and political movement, and the main goal of the movement is to overcome Indonesia's crises. Here, moral degradation has been blamed by KAMMI activists as the main source of various socio-political problems. KAMMI activists believe that it can be solved through dakwah (proselytizing) movement, through which they argue Islamic values as suitable remedy to construct sacred society. In KAMMI movement, the activists use and implement the Islamic values under the umbrella of Islamic revivalist, and characterize their movement as significant religious duty.